Footfall

Footfall is the number of people entering a shop or shopping area in a given time and has been shown to be an accurate indicator of how busy a town or city is over certain periods of time.

Footfall figures are gathered from each town and city based upon the number of people passing by an electronic sensor each day. 

2023 Footfall in Denbighshire

The following statistics show the number of footfall recorded in Denbighshire town and city centres per quarter of 2023.

Footfall recorded in Denbighshire town centres and cities per quarter of 2023
QuarterTotal
Quarter 1 (January to March) 669,368
Quarter 2 (April to June) 862,538
Quarter 3 (July to September) 857,001
Quarter 4 (October to December) 702,168
Total 3,091,075

Overall, the figures show an increase in footfall across Denbighshire town and city centres between 2022 and 2023. This follows the increase seen between 2021 and 2022, continuing the trend of recovery for town centres from the period of Covid restrictions.

Denbighshire County Council led projects in 2023 helped draw visitors and footfall to town centres, while major events such as the Rhyl Air Show drew large crowds.

Footfall in towns and cities

Select a town or city to view it's footfall for 2023.

Corwen
Footfall in Corwen for 2023
Quarter Footfall
Quarter 1 (January to March) 22,687
Quarter 2 (April to June) 32,023
Quarter 3 (July to September) 42,593
Quarter 4 (October to December) 26,775
Total 124,078
Denbigh
Footfall in Denbigh for 2023
Quarter Footfall
Quarter 1 (January to March) 155,908
Quarter 2 (April to June) 168,833
Quarter 3 (July to September) 163,462
Quarter 4 (October to December) 169,229
Total 657,432
Llangollen
Footfall in Llangollen for 2023
Quarter Footfall
Quarter 1 (January to March) 108,416
Quarter 2 (April to June) 192,447
Quarter 3 (July to September) 202,963
Quarter 4 (October to December) 115,108
Total 618,934
Prestatyn
Footfall in Prestatyn for 2023
Quarter Footfall
Quarter 1 (January to March) 103,361
Quarter 2 (April to June) 153,810
Quarter 3 (July to September) 145,194
Quarter 4 (October to December) 122,353
Total 524,718
Rhuddlan
Footfall in Rhuddlan for 2023
Quarter Footfall
Quarter 1 (January to March) 17,959
Quarter 2 (April to June) 20,488
Quarter 3 (July to September) 19,075
Quarter 4 (October to December) 17,589
Total 75,111
Rhyl
Footfall in Rhyl for 2023
Quarter Footfall
Quarter 1 (January to March) 194,384
Quarter 2 (April to June) 218,604
Quarter 3 (July to September) 201,393
Quarter 4 (October to December) 179,148
Total 793,529
Ruthin
Footfall in Ruthin for 2023
Quarter Footfall
Quarter 1 (January to March) 55,314
Quarter 2 (April to June) 64,286
Quarter 3 (July to September) 71,644
Quarter 4 (October to December) 60,508
Total 251,752
St Asaph
Footfall in St Asaph for 2023
Quarter Footfall
Quarter 1 (January to March) 11,339
Quarter 2 (April to June) 12,047
Quarter 3 (July to September) 10,677
Quarter 4 (October to December) 11,458
Total 45,521

Previous years

2022 Footfall in Denbighshire

The following statistics show the number of footfall recorded in Denbighshire town and city centres per quarter of 2022.

Llangollen has been left out of the data due to the footfall counter not being in use for parts of the year, due to regeneration work in the area.

Footfall recorded in Denbighshire town centres and cities per quarter of 2022
Quarter Total
Quarter 1 (January to March) 574,378
Quarter 2 (April to June) 661,803
Quarter 3 (July to September) 716,823
Quarter 4 (October to December) 644,287
Total 2,597,291

Overall, the figures indicated a strong increase in footfall across Denbighshire town and city centres between 2021 and 2022. This follows on from the increase seen between 2020 and 2021, continuing the trend of recovery for town centres from the effects of Covid.

Projects led by Denbighshire County Council in 2022 helped draw visitors and footfall to town centres. Successful pilots such as the 'Digital Shop Front' in Denbigh drew visitors to the town, while the Rhyl Air Show and the Urdd marked busy periods for Denbighshire towns.

Footfall in towns and cities

Corwen

Footfall in Corwen for 2022
Quarter Footfall
Quarter 1 (January to March) 21,820
Quarter 2 (April to June) 26,937
Quarter 3 (July to September) 30,088
Quarter 4 (October to December) 24,037
Total 102,882

Denbigh

Footfall in Denbigh for 2022
Quarter Footfall
Quarter 1 (January to March) 145,732
Quarter 2 (April to June) 157,048
Quarter 3 (July to September) 172,078
Quarter 4 (October to December) 179,775
Total 654,633

Llangollen

Footfall in Llangollen for 2022
Quarter Footfall
Quarter 1 (January to March) Not available as the footfall counters were removed for this period due to regeneration work in the area
Quarter 2 (April to June) Not available as the footfall counters were removed for this period due to regeneration work in the area
Quarter 3 (July to September) 168,270 (Figure affected by the removal of footfall counters due to regeneration work in the area)
Quarter 4 (October to December) 122,620
Total 290,890 (Figure affected by the removal of footfall counters due to regeneration work in the area)

Prestatyn

Footfall in Prestatyn for 2022
Quarter Footfall
Quarter 1 (January to March) 121,487
Quarter 2 (April to June) 170,567
Quarter 3 (July to September) 182,783
Quarter 4 (October to December) 137,550
Total 612,387

Rhuddlan

Footfall in Rhuddlan for 2022
Quarter Footfall
Quarter 1 (January to March) 17,840
Quarter 2 (April to June) 19,662
Quarter 3 (July to September) 21,117
Quarter 4 (October to December) 19,070
Total 77,689

Rhyl

Footfall in Rhyl for 2022
Quarter Footfall
Quarter 1 (January to March) 199,914
Quarter 2 (April to June) 211,444
Quarter 3 (July to September) 227,229
Quarter 4 (October to December) 212,076
Total 850,663

Ruthin

Footfall in Ruthin for 2022
Quarter Footfall
Quarter 1 (January to March) 55,542
Quarter 2 (April to June) 63,759
Quarter 3 (July to September) 73,321
Quarter 4 (October to December) 60,477
Total 253,099

St Asaph

Footfall in St Asaph for 2022
Quarter Footfall
Quarter 1 (January to March) 12,043
Quarter 2 (April to June) 12,386
Quarter 3 (July to September) 10,207
Quarter 4 (October to December) 11,302
Total 45,938
2021 Footfall in Denbighshire

The following statistics show the number of footfall recorded in Denbighshire town and city centres per quarter of 2021.

Footfall recorded in Denbighshire town centres and cities per quarter of 2021
Quarter Total
Quarter 1 (January to March) 405,278
Quarter 2 (April to June) 749,413
Quarter 3 (July to September) 700,410
Quarter 4 (October to December) 620,832
Total 2,475,933

The figures show an increase in footfall across Denbighshire town and city centres between 2020 and 2021. This can be mainly attributed to the increases in Quarters 2,3 and 4 of 2021, which had fewer Covid-19 restrictions than the periods in 2020.

Quarter 1 saw a decrease in footfall in 2021 compared with 2020 due to Covid-19 restrictions.

Denbighshire County Council led projects in 2021 which helped draw visitors and footfall to town centres. Successful pilots such as the Love Live Local shop in Rhyl drew visitors to the town, and supported the town centres’ recovery.

Covid-19

Town and city centres within Denbighshire saw a reduction in footfall during the pandemic. Every town and city had a reduction in footfall which impacted the trade of businesses in town centres.

The footfall data last year showed that while footfall in town centres was down due to the restrictions brought about by the pandemic, people were returning when the Government guidelines allowed them to. This trend continued this year, which has seen the footfall figures return closer to their pre-pandemic level. The increases can be seen in Quarter 2, Quarter 3 and Quarter 4 of every town centre in Denbighshire, apart from Llangollen which had its footfall counters temporarily removed due to ongoing work in the area.

While the footfall levels in 2021 were not at the level of 2019, it's increase compared to 2020 is encouraging due to the level of Government restrictions that were still in place throughout Wales in 2021.

These figures give confidence, not only that the Denbighshire town centres will recover from the effects of the Covid-19 pandemic, but that the consumers still see high streets as necessary despite the changes in consumer habits that have happened over the past 2 years.

Footfall in towns and cities

Corwen

Footfall in Corwen for 2021
Quarter Footfall
Quarter 1 (January to March) 11,299
Quarter 2 (April to June) 23,253
Quarter 3 (July to September) 32,654
Quarter 4 (October to December) 24,276
Total 91,482

Denbigh

Footfall in Denbigh for 2021
Quarter Footfall
Quarter 1 (January to March) 103,892
Quarter 2 (April to June) 130,648
Quarter 3 (July to September) 156,651
Quarter 4 (October to December) 157,903
Total 549,094

Llangollen

Footfall in Llangollen for 2021
Quarter Footfall
Quarter 1 (January to March) 39,268
Quarter 2 (April to June) 166,172 (Figure affected by the removal of footfall counters due to regeneration work in the area)
Quarter 3 (July to September) 0 (Figure affected by the removal of footfall counters due to regeneration work in the area)
Quarter 4 (October to December) 0 (Figure affected by the removal of footfall counters due to regeneration work in the area)
Total 205,440 (Figure affected by the removal of footfall counters due to regeneration work in the area)

Prestatyn

Footfall in Prestatyn for 2021
Quarter Footfall
Quarter 1 (January to March) 75,751
Quarter 2 (April to June) 152,615
Quarter 3 (July to September) 182,419
Quarter 4 (October to December) 142,898
Total 553,683

Rhuddlan

Footfall in Rhuddlan for 2021
Quarter Footfall
Quarter 1 (January to March) 15,878
Quarter 2 (April to June) 19,914
Quarter 3 (July to September) 22,233
Quarter 4 (October to December) 19,685
Total 77,710

Rhyl

Footfall in Rhyl for 2021
Quarter Footfall
Quarter 1 (January to March) 119,984
Quarter 2 (April to June) 195,563
Quarter 3 (July to September) 223,262
Quarter 4 (October to December) 200,574
Total 739,263

Ruthin

Footfall in Ruthin for 2021
Quarter Footfall
Quarter 1 (January to March) 30,394
Quarter 2 (April to June) 50,794
Quarter 3 (July to September) 73,179
Quarter 4 (October to December) 63,816
Total 218,183

St Asaph

Footfall in St Asaph for 2021
Quarter Footfall
Quarter 1 (January to March) 8,812
Quarter 2 (April to June) 10,454
Quarter 3 (July to September) 10,012
Quarter 4 (October to December) 11,680
Total 40,958
2020 Footfall in Denbighshire

The following table shows the number of footfall recorded in Denbighshire town and city centres per quarter of 2020.

Footfall recorded in Denbighshire town centres and cities per quarter of 2020
Quarter Total
Quarter 1 (January to March) 749,981
Quarter 2 (April to June) 327,072
Quarter 3 (July to September) 800,026
Quarter 4 (October to December) 543,992
Total 2,421,071

While footfall may be down across Denbighshire town and city centres, efforts to digitalise and offer delivery services has led to consumers staying with town and city centre businesses, keeping them ready to go back to Denbighshire town and city centres when restrictions are lifted.

Covid-19

All town and city centres within Denbighshire saw a reduction in visitors during the pandemic. While trends can be seen that in periods of tighter restrictions there are less visitors to town and city centres, in times of lighter restrictions footfall increases again, showing that once restrictions end, there will be demand for town centres.

Denbighshire saw a decrease between Quarter 1 and Quarter 2 in 2020.

Each town and city centre then bounced back between Quarter 2 and Quarter 3 when restrictions were relaxed. 

Quarter 4, which included the Firebreak lockdown in October and the restrictions leading up to Christmas, then saw a decrease again from Quarter 3.

Footfall per Lockdown

This information shows the reduction in visitors which is due to the effect Covid has had on town and city centres:

  • Lockdown 1 - average visitor footfall drop of 66% (The Denbigh Co-Op streetworks distortion of footfall has been taken into consideration)
  • Lockdown 2 - average visitor footfall drop of 63%
  • Lockdown 3 - average visitor footfall drop of 54%

Decease in footfall between 2019 and 2020

The following table shows the percentage decease in footfall in Denbighshire town and city centres between 2019 and 2020.

Percentage decease in footfall in Denbighshire town and city centres between 2019 and 2020
Quarter Decease in footfall
Quarter 1 (January to March) -11.2%
Quarter 2 (April to June) -62.2%
Quarter 3 (July to September) -20.7%
Quarter 4 (October to December) -40.2%

This highlights that Denbighshire town and city centres were harshly impacted by the restrictions. While Quarter 1 footfall fell by 11.2%, it was the lowest fall out of the quarters and with no restrictions in place can be used as a benchmark of the fall for other months.

Despite, the restrictions that were in place during Quarter 3, there was only a 20.7% decrease in visitors.

Footfall in towns and cities

Corwen

Footfall in Corwen for 2020
Quarter Footfall
Quarter 1 (January to March) 25027
Quarter 2 (April to June) 11506
Quarter 3 (July to September) 27289
Quarter 4 (October to December) 16464
Total 80286

Denbigh

Footfall in Denbigh for 2020
Quarter Footfall
Quarter 1 (January to March) 158874
Quarter 2 (April to June) 89902
Quarter 3 (July to September) 128612
Quarter 4 (October to December) 127386
Total 504774

Llangollen

Footfall in Llangollen for 2020
Quarter Footfall
Quarter 1 (January to March) 107515
Quarter 2 (April to June) 32403
Quarter 3 (July to September) 210677
Quarter 4 (October to December) 58894
Total 409489

Prestatyn

Footfall in Prestatyn for 2020
Quarter Footfall
Quarter 1 (January to March) 129841
Quarter 2 (April to June) 58111
Quarter 3 (July to September) 148889
Quarter 4 (October to December) 101430
Total 438271

Rhuddlan

Footfall in Rhuddlan for 2020
Quarter Footfall
Quarter 1 (January to March) 17066
Quarter 2 (April to June) 13004
Quarter 3 (July to September) 17331
Quarter 4 (October to December) 17781
Total 65182

Rhyl

Footfall in Rhyl for 2020
Quarter Footfall
Quarter 1 (January to March) 234963
Quarter 2 (April to June) 96935
Quarter 3 (July to September) 203994
Quarter 4 (October to December) 164816
Total 700708

Ruthin

Footfall in Ruthin for 2020
Quarter Footfall
Quarter 1 (January to March) 64911
Quarter 2 (April to June) 17093
Quarter 3 (July to September) 53855
Quarter 4 (October to December) 47654
Total 183513

St Asaph

Footfall in St Asaph for 2020
Quarter Footfall
Quarter 1 (January to March) 11784
Quarter 2 (April to June) 8118
Quarter 3 (July to September) 9379
Quarter 4 (October to December) 9567
Total 38848

All town centres followed a similar trend of a reduction between Quarter 1 and Quarter 2, a recovery between Quarter 2 and Quarter 3, and another reduction between Quarter 3 and Quarter 4.

Compared to previous years, Denbigh had the smallest year on year change which was a 3.8% decrease. Ruthin saw a decrease of 45.4% year on year, and Corwen a decrease of 43.5%. Reasons for these town centres being particularly impacted include people working from home and being a hospitality based town centre.